Full Throttle: MVP1’s
Accelerate Program

Program Structure

• 1.

  Business Outcomes

  Activities:

  Vision and goal setting workshop, drafting a business roadmap.

  Outcomes:

  Clear business vision and measurable goals of 1, 3 and 5 years.
• 2.

  Platform Business (SaaS/Micro SaaS/Marketplaces) Concept Development

  Activities:

  Business ideas and concept development process to help prove the market feasibility of your product.

  Outcomes:

  Well-defined business concept and Unique Selling Points.
• 3.

  Customer Persona Development

  Activities:

  Understanding your customers pain points, needs, goals and ambitions.

  Outcomes:

  In-depth knowledge of your target market, their needs and empathy development.
• 4.

  Problems to Solve

  Activities:

  Customer problem research, root cause analysis and problem articulation.

  Outcomes:

  Deeper connection with the customer problem, the root cause and your solution.
• 5.

  Customer Value Model

  Activities:

  Identifying value delivery for the customer and value extraction from customers.

  Outcomes:

  Crystal-clear customer value model.
• 6.

  Product & Services Portfolio

  Activities:

  Designing and defining core product pathways of customers.

  Outcomes:

  A clear product group definition for acquisition and growth.
• 7.

  Pricing Strategies

  Activities:

  Baseline subscription model development and pricing strategy development.

  Outcomes:

  Competitive pricing and optimal product value.
• 8.

  Lean Business Model

  Activities:

  Lean business model draft building.

  Outcomes:

  A well-defined business model via Lean Canvas (a 1-page business plan template to help deconstruct your idea into its key assumptions).
• 9.

  Market Size Research

  Activities:

  Customer segmentation, research and sizing confirmation to support your go-to-market (GTM) strategy.

  Outcomes:

  A good understanding of market size, market entry and growth opportunities.
• 10.

  Financial Model

  Activities:

  Developing revenue model including acquisition and conversion targets, churn etc.

  Outcomes:

  A 10 year financial model showing the annual revenue, costs, gross and net profits, and valuations.